Intro paragraph (rough draft)


The effectiveness of advertising is shown through several diverse methods that approach us subconsciously. The methods or the process of persuasive advertising includes; ad placement, composition of design elements such as logos and other visuals, and additionally explanations of the effectiveness within each elements. These factors contribute to the impact brought by the influence of advertisements on our society; it will impact as the advertising industry develops quite possibly since the time it was invented and the present all through the future.



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Task 8: Benchmark – Outline


To inform the society about the impacts advertising could bring and how the impact is made subconsciously precisely through; ad placement, visual composition of the ad, and additionally the different types of elements within the media that is affecting us.

Target audience:

Ms. Currier and to those who are interested in elements of design specifically in advertisements.


The effectiveness of advertising is shown through; ad placement, composition of the ad like the logo and other visuals, repetition of the ads, and the different types of effective elements within the media shown through advertisements.


  1. Introduction
  2. Background information (history of ad industry)
  3. How do we get in touch with ads
  4. Getting started
    1. Comparison of different ads
    2. Examples of different types of advertising techniques
      1. Ad placements
      2. Use of visuals
  5. Effects of ads
    1. View point of advertisers
    2. Effect on the society
      1. How is it considered to public?
      2. How do ads effect us?
    3. Demographic
      1. Different groups of targeted audience
  6. Conclusion

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Task 6: Brainstorm

Do research

1. What have authorities said about advertisements?

2. What articles/essays are there about advertising on the Internet?

3. What articles/essays are there about advertising on the Academic Databases?

4. What books are there about advertising in the library?

5. What insights do these articles/books offer?

Advertising is very familiar to us; it is something we can get in contact with in our daily lives. It is the reason why advertisements have so much impact on us. We see them on TV, magazines, newspapers, internet, outside, and even at the back of fun-reading books. Their way to get us exposed to advertisements is easy; put it everywhere. However to get our attention and actually convince us to buy the products they advertise is a different problem. According to a research we see about _____ ads per day. All advertising companies spend around a couple thousand dollars to make a thirty seconds long ad and to squash it into the in-betweens of TV programs. Just how many of all those advertisements would actually effect us and catch our attention?



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Annotated bibliography

Schudson, Michael. Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society. New York: Basic Books, 1984. Questia. Web. 28 Feb. 2011.

This source would be useful to me because the books gives information about the views on the side of the advertisers, and how and what they do to become even more powerful to convince the customers. Also, it tells whether or not advertising actually helps to sell the products. It also gives a very detailed explanations after explanations about how the marketing and business with ads basically works; for example, it would tell you about what you can do to improve your marketing skills and do a better job at advertising your products.

I am writing about the impact the advertising makes on the human society, mainly focused on the economy and that is the reason I think the source if going to be very useful; it tells you about things you might want to know when you wish to increase the effectiveness of ads for your products. Also I could find paragraphs of what role advertising plays in marketing business. They also distinguish advertising with other marketing techniques which I could add in my essay.

Crowe, Thomas K. “FCC Adopts New Fax Advertising Rules.” Business Communications Review Nov. 2003: 12. Questia. Web. 23 Feb. 2011.

This book mainly talks about the influence of the media and what are the elements included in the specific type of media that has effect on us. It has many chapters each explaining how words, pictures and other visuals takes a part in completing the persuasion within the media. The book does not refer directly as “advertisement” but just media and entertainment, etc.

This source should be very helpful if I want to argue with my own statement which is that advertising has a great effect on the human society; the book contains a chapter where they would talk about what psychology is behind non-advertising and how that can also be very effective.

Tungate, Mark. Adland: a global history of advertising. London: Kogan Page, 2007. Print.

This book mainly talks about the global history of advertising industry. The view in this book would help me to understand how the advertising industry itself developed through years. Also, the book lists some facts of the impact ads have on our world/ society.

This source is going to help me list some examples and facts of the reality. So basically this book will be the base of my background information which will be needed in my introduction paragraph where I would need to list what I have know for sure, and maybe some examples that would go into my body paragraphs.

Kilbourne, Jean. Can’t buy my love: how advertising changes the way we think and feel. New York : Simon & Schuster, 20001999. Print.

This book talks about how advertising interferes with our mindset about the products the ad is advertising. More importantly, the author picks up and argues a point which says that how no ad can actually satisfy us even though we have the product in our hands; instead, the ads always leave us for more.

This is going to be a very important part of research because it brings up a point that has not been mentioned to yet. I could used this to maybe write a counter-argument if I argue with a problem like “advertisements always satisfy us in most ways”.

“What Is Impact Advertising?.” wiseGEEK: clear answers for common questions. N.p., n.d. Web. 2 Mar. 2011. <;.

This site talks about how advertising becomes memorable to people. It specifically talks about impact advertising and interactive advertising; how they are different from the traditional method of advertising but still has a great impact on us.

I am pretty sure that this is quite of a credible website, because I am able to detect when the site was made, contact information of the authors, and there are also sections for common questions and answers. The site is connected to other pages of the similar kind of information, or in the same topic which may help me when I am in need of other information on advertisements.

Even though there is not as much information on the page it would still be helpful. It would still be helpful for me because it suggests some examples of different types of advertising and how the different types of ads has different effects. I would mainly use this site when I am in need of examples and sources of ads.

“Ethos, Pathos, and Logos.” Durham Tech Courses Server. N.p., n.d. Web. 2 Mar. 2011. <;.

This site gives explanations on each of the three main techniques behind advertisements; logos, ethos, and pathos. I am able to learn more about the three rhetorical systems of ads because it also gives me the summary of how each is applied to the advertisements.

As for the credibility of this site I am not quite sure if it is so credible however there are links to other pages containing similar information so I can at least say that the site may be reliable to some extent. It lacks the contact information of the author, and anything of the sort.

I would use what I have learned from this site when I am talking plainly about different techniques. Also, this site would be useful when I am giving examples. I am guessing that only a small amount of information would be used in body paragraphs.

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Citing books – Task 4

1. Tungate, Mark. Adland:  a global history of advertising. London: Kogan Page, 2007.

2. Most of the information given in this book tells us about the impact made in the past and how it was considered to be. Also, it talks about things such as Copywriting and different styles of fonts used in ads. (Chapter 3, chapter 9, chapter 10)

3. This book would be helpful when I write mostly about the impact of the ads on the people.

1. Kilbourne, Jean. Can’t buy my love:  how advertising changes the way we think and feel. New York : Simon & Schuster, 20001999.

2. In Chapter 9 of the book it talks about the psychology behind advertising and how it works to provoke the mindset of the customers. It may be useful when discussing the persuasive techniques of advertisements.

3. I may use this book in one of my body paragraphs where I put all the information about impacts on society.

Posted in Uncategorized | Leave a comment – Task 3

1. Rowland, Robert C. “The Ethos of Rhetoric.” Argumentation and Advocacy 41.4 (2005): 237+. Questia. Web. 20 Feb. 2011.

This site would be useful for my body paragraphs where I would be talking about each of the techniques “logos”, “ethos”, “pathos”. It is a magazine article which compares the three and how each of them could be used in persuasive pieces of writing.

2. Schudson, Michael. Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society. New York: Basic Books, 1984. Questia. Web. 20 Feb. 2011.

This website describes the impact of advertisement on the society and the changes advertising has made on us. It tells us that the advertising has impact on both social and economic life. I could use this maybe in one of my body paragraphs explaining the effects of the ads.

3. Crowe, Thomas K. “FCC Adopts New Fax Advertising Rules.” Business Communications Review Nov. 2003: 12. Questia. Web. 23 Feb. 2011.

This particular source is a magazine article that talks about one specific situation. This is going to be quite useful when I want to give examples of situations. So they would probably used in my body paragraphs.

4. Jensen, Klaus Bruhn, ed. A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies. London: Routledge, 2002. Questia. Web. 23 Feb. 2011.

This book talks about the media and many different kinds of methods which can be applied in an advertisement. Also it covers how the media communicates with us and most probably specific methods and techniques used to communicate more thoroughly.

5. Shrum, L. J., ed. The Psychology of Entertainment Media: Blurring the Lines between Entertainment and Persuasion. Mahwah, NJ: Lawrence Erlbaum Associates, 2004. Questia. Web. 23 Feb. 2011.

This one talks about the psychology behind media and advertising, and how the psychology works and leads to persuasion. I could use the information about psychology when I want to support my opinions of the three techniques which definitely includes some things about the psychology.

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Credible Websites


This website contains information of the three main techniques; ‘Ethos’, ‘Logos’, and ‘Pathos’. I think that this site is credible because below all the information listed, there is a link to other sites which contain the information of the same topic.


This site has information about what the impact of advertisements are. Also, it tells what the resources are that expose us to advertisements. I know that it is quite reliable because the web has several links to different websites and also it has contact information of the writer.


This site shows magazine articles of social and economic effects of the advertisements. This source is reliable because part of the articles contain opinions of the people about advertising, which would show the impact of advertisements. Also, the information is well organized in paragraphs. There are also links to other sites.


This site is somewhat reliable; the techniques of advertising are listed. However the author of the site is very unclear and there is no contact information. Also there is no mention of the last updated due date and link to other sources as well.


This site gives you persuasive techniques that can be used in advertising. The site looks pretty credible because it has all the contact information as well as links leading to other websites that may be containing similar kind of information.

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Research Question



The impact of the advertisement these days

Essay Question:

How is advertising effective?

What sorts of techniques are used to make an impact in the society?

Specific Question:

How does ‘logos’, ‘pathos’, and ‘ethos’ used in advertising to be effective?

How much impact does the advertisements bring to our society?

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Cherin Park

3 Things I want to improve

1. Clearly explained introduction with thesis and a conclusion

2. Well written body paragraphs with supporting examples

3. Fewer grammar and spelling errors









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