Schudson, Michael. Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society. New York: Basic Books, 1984. Questia. Web. 28 Feb. 2011.
This source would be useful to me because the books gives information about the views on the side of the advertisers, and how and what they do to become even more powerful to convince the customers. Also, it tells whether or not advertising actually helps to sell the products. It also gives a very detailed explanations after explanations about how the marketing and business with ads basically works; for example, it would tell you about what you can do to improve your marketing skills and do a better job at advertising your products.
I am writing about the impact the advertising makes on the human society, mainly focused on the economy and that is the reason I think the source if going to be very useful; it tells you about things you might want to know when you wish to increase the effectiveness of ads for your products. Also I could find paragraphs of what role advertising plays in marketing business. They also distinguish advertising with other marketing techniques which I could add in my essay.
Crowe, Thomas K. “FCC Adopts New Fax Advertising Rules.” Business Communications Review Nov. 2003: 12. Questia. Web. 23 Feb. 2011.
This book mainly talks about the influence of the media and what are the elements included in the specific type of media that has effect on us. It has many chapters each explaining how words, pictures and other visuals takes a part in completing the persuasion within the media. The book does not refer directly as “advertisement” but just media and entertainment, etc.
This source should be very helpful if I want to argue with my own statement which is that advertising has a great effect on the human society; the book contains a chapter where they would talk about what psychology is behind non-advertising and how that can also be very effective.
Tungate, Mark. Adland: a global history of advertising. London: Kogan Page, 2007. Print.
This book mainly talks about the global history of advertising industry. The view in this book would help me to understand how the advertising industry itself developed through years. Also, the book lists some facts of the impact ads have on our world/ society.
This source is going to help me list some examples and facts of the reality. So basically this book will be the base of my background information which will be needed in my introduction paragraph where I would need to list what I have know for sure, and maybe some examples that would go into my body paragraphs.
Kilbourne, Jean. Can’t buy my love: how advertising changes the way we think and feel. New York : Simon & Schuster, 20001999. Print.
This book talks about how advertising interferes with our mindset about the products the ad is advertising. More importantly, the author picks up and argues a point which says that how no ad can actually satisfy us even though we have the product in our hands; instead, the ads always leave us for more.
This is going to be a very important part of research because it brings up a point that has not been mentioned to yet. I could used this to maybe write a counter-argument if I argue with a problem like “advertisements always satisfy us in most ways”.
“What Is Impact Advertising?.” wiseGEEK: clear answers for common questions. N.p., n.d. Web. 2 Mar. 2011. <http://www.wisegeek.com/what-is-impact-advertising.htm>.
This site talks about how advertising becomes memorable to people. It specifically talks about impact advertising and interactive advertising; how they are different from the traditional method of advertising but still has a great impact on us.
I am pretty sure that this is quite of a credible website, because I am able to detect when the site was made, contact information of the authors, and there are also sections for common questions and answers. The site is connected to other pages of the similar kind of information, or in the same topic which may help me when I am in need of other information on advertisements.
Even though there is not as much information on the page it would still be helpful. It would still be helpful for me because it suggests some examples of different types of advertising and how the different types of ads has different effects. I would mainly use this site when I am in need of examples and sources of ads.
“Ethos, Pathos, and Logos.” Durham Tech Courses Server. N.p., n.d. Web. 2 Mar. 2011. <http://courses.durhamtech.edu/perkins/aris.html>.
This site gives explanations on each of the three main techniques behind advertisements; logos, ethos, and pathos. I am able to learn more about the three rhetorical systems of ads because it also gives me the summary of how each is applied to the advertisements.
As for the credibility of this site I am not quite sure if it is so credible however there are links to other pages containing similar information so I can at least say that the site may be reliable to some extent. It lacks the contact information of the author, and anything of the sort.
I would use what I have learned from this site when I am talking plainly about different techniques. Also, this site would be useful when I am giving examples. I am guessing that only a small amount of information would be used in body paragraphs.